Drayich shot to fame as the head of the all-Swedish SK-Gaming back in Wc3 DotA, where he lead legendary players such as Jonathan ‚Loda‘ Berg and Joakim ‚Akke‘ Akterhall to become one of the most important teams during the early days of Dota. Later on he went through mousesports during their glory days before moving on to Heroes of Newerth. After retiring from professional gaming he made his return to e-sports last year as part of the Swedish television casting crew for The International and ASUS RoG DreamLeague along with friend and fellow former SK-Gaming player Erik ‚Bogdan‘ Olsson and have since worked alongsides TV6 and DreamHack to provide the Swedish audience with professional insight into all of our favourite game.
And how has the partnership with TV6 and DreamHack been? Is Sweden really the mecca of e-sports that it looks to be from the outside looking in?
TV6 and DreamHack are dream partners for me. I feel like I’m around social people with really good knowledge. So even if the level of seriousness is high we still have fun, and for me it’s just perfect. I think its hard being in „the mecca“ and saying whether you are there or not. But this e-sport production combined with DreamHack event is, at least for me, as good as it gets. It could always grow bigger, but the quality is just great.
Do you think the audience exists elsewhere as well, but just isn’t being explored? Should there perhaps be a channel in the Ukraine dedicated to showing Na’Vi matches on the TV?
I think the audience is all over the world. But the key thing is finding ways of attracting these people. And it’s gonna take time to make it really good everywhere, but we are going towards that goal. Ukraine might already be happy enough with SLTV, I don’t know, but I think having broadcasts with various languages definitely is an important part of making e-sport grow. I thought about it during the Olympics this year, I couldn’t even imagine watching that in any other language then Swedish. And that’s because I’m used to it.
Quelle: http://www.ongamers.com/articles/papadrayich-sings-songs-of-joy/1100-1180/