Germany’s largest privately owned brewery, Warsteiner, has signed a three-year national partnership deal with ESL Database-Link-e1521645463907 Germany. The company, owned by the Cramer family since 1753, is the first German brewery to engage in esports, adding to its sponsorship activities in sports and music.
The sponsorship deal adds another non-endemic brand to the growing partnership portfolio of ESL. For its German events alone, ESL has partnered with the likes of Pringles, Dr. Oetker, Wüstenrot, McDonald’s, and others in the past. Warsteiner had occasionally sponsored different ESL events before, however signing a three-year deal solidifies this partnership. It’s also an indicator that the brewery’s activation is seemingly paying for both sides.Quelle: https://esportsobserver.com/warsteiner-esl-deal/