Erst Ende 2014 kaufte Twitch die Multi-eSport-Organisation GoodGame Agency. Jetzt wurde offiziell bekannt gegeben, dass Evil Geniuses und Alliance nun auf eigenen Füßen stehen und nicht mehr dazu gehören.
Die beiden Team-Marken sind nun aus ihren Sponsoring-Verträgen entlassen, nachdem das GoodGame-Staff immer mehr in Twitch integriert wurde. Dies gibt den beiden Teams nun unternehmerische Freiheit und unter anderem die Möglichkeit, sich eigene Sponsoren zu suchen.
Diese neugewonnenen Freiheiten erlauben es den Spielern, ihre eigenen Ideen und Vorstellungen in den Teams durchzusetzen. Bei Alliance übernehmen Jonathan 'Loda' Berg und Joakim 'Akke' Akterhall gemeinsam die Leitung, bei Evil Geniuses wird Peter 'ppd' Dager nun CEO.
+ Statement von Loda
It’s been a long road since I returned to Europe to create (together with Akke and the rest) what would start out as No Tidehunter and later become Alliance. Working together with Alex Garfield and GoodGame we were able to create a team and brand that we could be proud to represent. When, down the road, GoodGame was acquired by Twitch our future looked even brighter. I’m very pleased to see Twitch share our vision and helping us by giving us the tools to expand and evolve as an organisation. With this divestment they have given majority control to us players from the old squad and a few others. With ongoing support and partnership with Twitch we are well equipped for the future. Our dream has always been to expand into more games to be able to support players doing what they do best, which has now started with Hearthstone and will continue with other divisions. Thanks to everyone at GoodGame and Twitch who have made this possible: Kevin Lin, you have showed that you believe in us and have helped us come to this point where we can truly call Alliance ours. Special thanks to Alex Garfield and Kelly Ong, both of you have lived and breathed Alliance since the very beginning, and we would not be where we are today without the two of you.
+ Statement von ppd
I’m happy to finally announce EG as its own independently operating esports brand. Five years ago I could not imagine my life being where it is at today, but here I am. I want to thank everyone from Twitch and those here at EG for believing in me as the leader to continue to build this company.
I want to give special thanks to Alex Garfield, who has been my mentor from the beginning when I joined EG in 2014. I looked up to all the things he had done and have been aspiring to one day be able to have the opportunity to follow in his footsteps. Without him none of this would have been possible, EG and I are forever grateful.
Links